Sam has addressed a wide range of groups to discuss leadership, team culture and the findings from his 12 years of research into the world’s highest-performing sports dynasties. He has given formal talks to large business conferences and conducted smaller, more targeted workshops with C-suite teams; professional, collegiate and Olympic sports teams; college students, youth sports coaches, and journalists. In 2017, he began working with the NFL’s Chicago Bears as they endeavor to build a stronger leadership dynamic throughout the organization.